Free Design

We transformed a lot of leading innovation management theory into hands-on, easy-to-use, actionable innovation tools. Feel free to browse or download our tools.

UX/UI Process Framework

Use this process framework as a guide to help you through your innovation process.

Effort-Impact matrix

The Effort-Impact matrix is a decision-making tool that helps companies and teams save time and make the most out of resources.

Empathy Map

The empathy map is a tool that helps you visualize and share what you understand about your customers.

What Design can do for Nigerian companies

See how companies around the world use design to improve their internal capabilities, bring better solutions to market and dominate in their industries.

5 Whys Framework

The 5 Whys framework helps you get to the root cause of a problem. Simply by asking ‘why’ 5 times

Customer Journey Map

Customer Journey Map The Customer Journey Map is a tool that helps you visualize your customer’s experience as they engage with your offering.

Business Model Canvas

The Business Model Canvas is a tool that helps companies map out, visualize and innovate on their business models.

User Persona Map

An easy-to-use tool based on fictional characters that represent the different groups of customers that will use your product, service or engage with your