Free Design
and Innovation
Tools

The P.E.S.T.L.E analysis tool is to help teams understand how various factors can pose as a threat or an advantage to existing projects or solutions.

This tool provides you with a good way to organise all your expectations around a new business solution.

The Market Matrix helps us properly identify and compare markets, enabling us to note down key opportunities that can be adopted within our local market.

This tool will help you understand your users thought processes and objectives as they use a product/service.

This tool is used to identify complementing areas that you can use as inspiration to create innovative solutions.

This tool helps teams take a more in-depth look at their solutions, be it service, product or even an idea.

The Idea Generation Tool helps teams find inspiration for new and challenging ideas.

The Financial Prototype Tool helps teams prototype and test price points that will best fit their revenue goal.

This tool helps you better record key learnings you observed from your interaction with your target audience.

The Trend Matrix is a tool used to track how trends and external forces can affect Technology, Business, People, Culture and Policy.

The Innovation Sourcebook is a tool that is used to organise products, services and systems that have been successful in the market.

Use this tool to guide you right from the point where you discover the problem to the point where a solution is birthed.

Use this tool to get estimates on how your new offering will impact the bottom line.

The Implementation map is used to guide teams on next steps to take after coming up with a solution for a product/process.

Mountains and Valleys helps you have structured sessions that deliver clear next steps to accomplishing tasks and tackling problems.

Use this process as a guide to help you as you design digital solutions for users.

The Effort-Impact matrix is a decision-making tool that helps companies and teams save time and make the most out of resources.

The empathy map is a tool that helps you visualize and share what you understand about your customers.

See how companies around the world use design to improve their internal capabilities, bring better solutions to market and dominate in their industries.

The 5 Whys framework helps you get to the root cause of a problem. Simply by asking ‘why’ 5 times

The Customer Journey Map is a tool that helps you visualize your customer’s experience as they engage with your offering.

The Business Model Canvas is a tool that helps companies map out, visualize and innovate on their business models.

An easy-to-use tool based on fictional characters that represent the different groups of customers that will use your product, service or engage with your