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What is it for?This tool is used to gather and compare various innovative offerings and explore why they are successful and how concepts from their success story can be adapted to improve an offering.
When to use it:Use the sourcebook as a reference for inspiration when working to bring innovative solutions to market.
Who can use it:Product teams, Strategy and Innovation teams looking to bring innovative solutions to their customers, or improve on already existing solutions.
How to use it:
Download and print the tool.
Before you start, agree with your team on what innovation is to you. Make sure there’s alignment within your team on what you all understand as innovation.
Go online, and on popular media to find successful innovations in form of products, services and solutions from the past or present.
Fill into each row, the products or services, their descriptions, what their winning advantage in the market is and the stakeholders involved.
Compare the various innovations. Are there any similarities in attributes or strategies? Differences? What can you learn from their features, attributes and strategies they contain?
Now review. Think of what strategies you were inspired by, what can your team adopt as they build their own innovative solution?