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User Experience Journal
What is it for?The Market Matrix helps us properly identify and compare markets, enabling us to note down key opportunities that can be adopted within our local market.
When to use it:Use this tool when you are seeking opportunities for innovation within your industry.
Who can use it:
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Start off by filling the local market column, leaving out the opportunities row at first. The local market represents your company/industry, it depends on which you decide.
Next, fill the next two columns, representing other markets.
Once you are done filling the columns, go over each section again. This time filling out the opportunities you see in their corresponding boxes.
Having gone through all the necessary columns, decide with your team how you can build on your market opportunities discovered and the learnings from other markets.