Trend Matrix

The Trend Matrix is a tool used to track how trends and external forces can affect Technology, Business, People, Culture and Policy.

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Trend Matrix

What is it for?

This tool helps you see how various trends in technology, business, people, culture and policy can affect a project, company or industry.

When to use it:

Use this tool to clearly understand how various trends can have an impact on your project. Using this will equip you and your team with the right strategies to adopt when planning for future projects.

Who can use it:

Product teams, strategy and innovation teams looking to leverage on an opportunity or to develop a new solution.

How to use it:

Download the Trend Matrix tool.

Decide on what trends you want to observe. On the top boxes place your post-it notes with the project areas you want to track like topics, system components, users and time (formerly, presently and emerging). Place one in each of the three boxes.

Conduct research to identify trends that can affect the project. Write them on post-it notes in short sentences and place them inside the cells.

Review all you have written with your team, documenting key insights that will affect the project or should be considered during the project.

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