What Design can do for Nigerian companies

See how companies around the world use design to improve their internal capabilities, bring better solutions to market and dominate in their industries.

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The Value of Design

Last year, McKinsey released a study done with 300 publicly traded companies to see how they used design in their businesses.
The results were outstanding as some companies stood far above the rest. These design-driven companies had increased their revenues and total returns to shareholders (TRS) substantially faster than their industry counterparts did over a five-year period.*
There is undoubtedly a global revolution with design as it impacts how business is done. What about Nigerian companies? Your team and company can benefit significantly from this shift in business practice in the following ways:
- Increases your internal capabilities in agility, collaboration and empathy for users.
- Increases your market reach and opens up new opportunities for business.
- Helps you bring better offerings to market
- And helps you drive customer loyalty.


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