What? Why? How? Tool

This tool helps you better record key learnings you observed from your interaction with your target audience.


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What? Why? How? Tool

What is it for?

This tool is for teams looking to carry-out Design Research.

When to use it:

Use when you are engaging your target audience in an interview or when observing them as they carry-out any activity.

Who can use it:

Product teams, user/customer experience teams looking to engage with users/customers in interviews.

How to use it:

Download the tool.

Write down the various activities you observed as you interact with the customer/user. Start with the 'what' then move on to the 'how" and finally the 'why'.

Having gathered what you observed from people you engaged with. Find patterns that stand out. This will help you discover areas you can focus your solutions on.

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